FROM LABS Wins 1st Place at 2025 Hwahae Awards | Protein Hair Repair Treatment
Consumer Reviews Prove the Strength of Derma Haircare Innovation
FROM LABS takes 1st place at the 2025 Hwahae Awards with its Protein Capsule Hair Repair Treatment, proving strong consumer trust and innovation in derma haircare.
Derma haircare brand FROM LABS has secured both first and second place in the Treatment/Pack category at the 2025 Hwahae Awards, further solidifying its growing presence in the haircare market.
FROM LABS is operated by global brand builder The Founders, and this recognition highlights the brand’s consumer-driven product development and technological competitiveness.
The Hwahae Awards: Powered by Real Consumer Data
Hosted by Korea’s leading beauty app Hwahae, the Hwahae Awards are one of the largest beauty award programs in the country. Winners are selected based on data from over 12 million users, including reviews, ratings, and purchase history—making real consumer experience the core evaluation standard.
FROM LABS’ two treatment products reached the top rankings within just six months of their renewal launch, demonstrating both strong market traction and high consumer satisfaction.
Differentiation Through Protein Adsorption Capsule Technology
The first-place Protein Capsule Hair Repair Treatment and the second-place Protein Capsule Hair Repair Leave-In Treatment Spray feature FROM LABS’ proprietary Protein Adsorption Capsule Technology, representing the brand’s third-generation treatment innovation.
Unlike conventional treatments that coat protein only on the hair surface, this technology allows protein capsules to penetrate and adhere inside damaged hair fibers, reducing wash-off and improving durability. This structural difference has led consumers to refer to the products as “protein adsorption treatments.”
Clinically Verified Results for Damaged Hair Care
Clinical testing further supports the product claims.
- The rinse-off treatment improved internal hair protein bonding strength by 322% after a single use.
- The leave-in spray increased surface protein bonding by up to 497%.
In addition, the spray provides heat protection up to 220°C, making it suitable as a daily pre-styling care product before blow-drying or heat styling.
Expanding Global Presence as a K-Beauty Haircare Brand
FROM LABS builds on the research expertise of The Founders’ skincare brand Anua, offering scalp- and hair-optimized derma solutions. The brand continues to achieve notable milestones, including one unit sold every 4.6 seconds, retail expansion into Olive Young, partnerships with premium Cheongdam hair salon brand SALON HE:ARTS, and multiple product sell-outs during Amazon Prime Day events.
Following the success of its treatment line, FROM LABS has recently expanded into shampoos, completing a damage-repair-focused haircare lineup and accelerating its growth in both domestic and global markets.